Case study · Outdoor furniture brand
1,900%+ growth in monthly revenue, and still climbing.
An outdoor furniture brand that now runs almost every part of its growth and customer experience with MOOR: strategy, creative, every channel, retail partners, customer service and custom technology.
The results
Growth that keeps compounding.
The challenge
Big, bulky products and a team stretched thin.
Outdoor furniture is a considered purchase: big baskets, long decisions and a lot of help needed after the sale.
As revenue grew, so did everything around it: more channels to run, retail partners to keep in step, and more customers needing help with delivery, assembly and parts. They needed one team that could do all of it.
What we did
Twelve services, one senior team.
Strategy & creative
A cost-per-customer ceiling
We priced what a customer is worth after cost of goods, freight and returns, then bought media to that number.
Offer, bundling & range
Bundles, freight thresholds, pricing and which products lead, to lift order value and margin.
In-house creative
Room sets, demonstrations and motion from our studio, with AI for volume and variation.
Creator network
Lifestyle creators from our books, making content that feels made by a person.
Every channel
Meta, Google, YouTube & Pinterest
Paid social and search, bought to the cost ceiling and reviewed weekly.
Email & SMS
Flows, campaigns and segmentation timed around seasons and big sale events.
Influencer & affiliate
Partners sourced, briefed and contracted, paid for performance.
TV & broadcast
Commercials written, produced and placed alongside the digital plan.
Retail, service & technology
Retail partners
Working with big-box retail partners on range, content and promotions.
AI customer service
AI set up in the helpdesk to answer and route routine questions faster.
Customer service, run by us
Our team handles their customer service, so customers get help fast and the brand doesn’t have to hire.
Partsi & assembly guides
Self-serve spare parts and warranty, plus manuals turned into animated, step-by-step guides.
The work
Creative that sold.
Two ways in
Start where it makes sense for you.
The Growth Audit
One week on your paid media, creative and conversion. From $1,800, credited to your retainer.
See the Growth Audit → Established retailersThe AI & Technology Opportunity Assessment
2–3 weeks on where AI can cut your costs and improve your systems. From $5,000, credited to your build.
See the Assessment →