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Moor Labs · In development

Know which ads earn their spend.

Creative Engine analyses every ad to show which concepts, hooks and formats work, stops creative waste, and manages creators, using AI wherever it helps.

The problem

Most creative budgets leak.

Brands make more ads than ever, but few know which ideas actually drive sales, or when an ad has stopped working.

Creative Engine connects your ads, results and creators, so you make more of what works and stop paying for what doesn’t.

How it works

From problem to working tool.

01

Connect

Your ad accounts and creative library connected.

02

Analyse

Every ad tagged by concept, hook and format, and scored on results.

03

Decide

Clear calls: scale, keep, refresh or retire.

04

Brief

New briefs for creators, based on what’s working.

What it does

Built for retailers.

Creative scoring

Every ad scored on what it earns, not just clicks.

Pattern finding

Which hooks, formats and angles win, across all your ads.

Fatigue alerts

A heads-up before ads go stale.

Creator management

Briefs, approvals, rights and payments in one place.

AI-assisted variations

More versions of what works, faster.

Clear reporting

Creative performance your whole team can read.

In development

Join the early access list

Creative Engine is in development in Moor Labs. Register your interest to see it first and help shape it.

Explore Moor Labs

More builds in the studio.

Partsi is live with two brands. See what else we’re building.

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Stop paying for ads that don’t work.