GA4 Ecommerce Attribution: How It Works and Where It Misleads
How GA4 assigns credit for online store sales, which attribution models and lookback windows you can choose, and why GA4, Shopify and Meta never match.
Day: October 28, 2026
How GA4 assigns credit for online store sales, which attribution models and lookback windows you can choose, and why GA4, Shopify and Meta never match.