Affiliate marketing
Affiliate programs that pay for performance.
Affiliate programs built, partners recruited and commissions structured so you pay for real sales, not traffic you already owned.
Affiliate program · revenue by partner
PartnersIllustrative example.
Why it matters
Only pay when it sells.
Done well, affiliate is one of the most efficient channels you have: partners promote you, and you only pay when a sale happens.
Done badly, it pays coupon sites for sales you’d have made anyway. We structure programs so commission goes to partners who bring genuinely new customers.
What we do
Affiliate, built properly.
Program setup
Platform, tracking, terms and commission structure built from scratch or rebuilt.
Partner recruitment
Review sites, publishers and creators who reach new customers.
Commission strategy
Rates that reward new customers and protect margin.
Fraud and leakage control
Stopping commission on sales you already owned.
Content partnerships
Reviews and guides that sell your products for months.
Reporting
Clear reporting on incremental sales and cost per customer.
How we run it
Priced to your margins, reviewed weekly.
We work out the most you can afford to pay for a customer after cost of goods, freight and returns, then buy to that number.
Margin intake
Your costs and return rates become a ceiling for what each new customer can cost.
Audit
What’s really working, what’s taking credit for sales that would have happened anyway, and where budget is leaking.
Build and launch
Structure, offers and creative built to the angles that sell considered purchases.
Buy, kill, scale
Weekly. Anything above the ceiling gets cut, anything under it gets more budget.
Results
What it looks like in practice.
1,900%+ growth
An outdoor furniture brand grew monthly revenue by more than 1,900%, with 6x+ ROAS through Black Friday.
Read the case study →
400% growth
An outdoor garden brand grew monthly revenue by 400% in 12 months.
Read the case study →250+ ads a month
A home furniture brand runs on a managed creator network and AI, producing over 250 new ads every month.
Read the case study →Works best together
One team across every channel.
Affiliate works best alongside paid media, influencer and email, so every channel pulls its weight.
Start here
The Growth Audit
One week on your affiliate and paid media, creative and conversion. You get a ranked plan showing where your next revenue is coming from and what’s wasting spend.
From $1,800, credited to your retainer if you go ahead.
Established retailer?
The AI & Technology Opportunity Assessment.
Where AI can cut your costs and improve your systems. 2–3 weeks, from $5,000, credited to your build.
See the AssessmentQuestions
Good to know.
Which affiliate platforms do you use?
We work with the main affiliate networks and platforms used by Australian brands, and can set up or take over yours.
How do you stop coupon sites taking credit?
By structuring commissions, terms and tracking so partners are rewarded for new customers, not last-click coupon grabs.
How long does it take to work?
Programs usually take a few months to build momentum as partners come on board.
Is affiliate right for us?
For most established ecommerce brands, yes. We’ll check in the Growth Audit.