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Influencer marketing

Influencer marketing that sells, not just posts.

Hundreds of lifestyle influencers on our books, managed end to end, with usage rights secured so the content works as ads too.

Why it matters

Trust sells considered purchases.

A $1,200 outdoor setting or a $400 pram needs trust before it sells. Seeing a real person use it at home does what no product page can.

We handle the whole process and make sure the content can be reused as paid ads, so one campaign keeps working for months.

What we do

Influencer campaigns, handled end to end.

Sourcing

The right influencers for your audience, from our books and beyond.

Briefing and contracts

Clear briefs, fair contracts and usage rights secured upfront.

Product seeding

Getting product into the right hands, tracked properly.

Content as ads

Influencer content repurposed into your best-performing ads.

Reporting

Sales, reach and content value reported, not just likes.

Ongoing ambassadors

Long-term partners who grow with your brand.

How we run it

Priced to your margins, reviewed weekly.

We work out the most you can afford to pay for a customer after cost of goods, freight and returns, then buy to that number.

01

Margin intake

Your costs and return rates become a ceiling for what each new customer can cost.

02

Audit

What’s really working, what’s taking credit for sales that would have happened anyway, and where budget is leaking.

03

Build and launch

Structure, offers and creative built to the angles that sell considered purchases.

04

Buy, kill, scale

Weekly. Anything above the ceiling gets cut, anything under it gets more budget.

Works best together

One team across every channel.

Influencer content powers your paid social, email and creative. We run it all together.

Start here

The Growth Audit

One week on your influencer, creative, creative and conversion. You get a ranked plan showing where your next revenue is coming from and what’s wasting spend.

From $1,800, credited to your retainer if you go ahead.

Established retailer?

The AI & Technology Opportunity Assessment.

Where AI can cut your costs and improve your systems. 2–3 weeks, from $5,000, credited to your build.

See the Assessment

Questions

Good to know.

How many influencers do you work with?

We have hundreds of lifestyle influencers on our books, already briefed on how we work.

Do you pay influencers or gift product?

Both, depending on the influencer and the campaign. We’ll recommend the right mix for your budget.

Can we use the content in our ads?

Yes. We secure usage rights upfront so the content can run as paid ads.

How do you measure success?

By sales, codes and the value of the content, not just reach and likes.

Ready to put your products in the right hands?