Moor is an eCommerce performance agency built exclusively for high-AOV brands: the kind selling products people research, consider deeply, and genuinely invest in. Outdoor. Indoor living. Garden. Furniture. Products with real margins and real brand stories worth telling.
We don't just run ads. We build compounding acquisition systems calibrated to how high-consideration buyers actually think and decide on Meta, at scale.
Fill in the form and we'll do a genuine review of your Meta account before we ever get on a call. No pitch deck, no generic advice. Just a specific, honest look at where your revenue is leaking and how to fix it.
By submitting you agree to our Privacy Policy. We will never share your information.
These are real results from real brands in the exact categories we specialise in, achieved through the same system we'd build for you.
This outdoor furniture brand came to us doing $50K/month in Meta-driven revenue. Solid, but nowhere near the scale their product quality deserved. The problem was not budget. It was architecture. Prospecting campaigns ran broad creative that said nothing specific about why their pieces were worth the premium. Retargeting was a single campaign with no segmentation and no sequential messaging.
We rebuilt the entire funnel. New creative strategy anchored in craftsmanship storytelling, material quality, and lifestyle aspiration: the actual reasons people pay $800 for an outdoor chair instead of $200. Structured prospecting tiers by interest signal, behaviour, and lookalike quality. Dynamic catalogue integration for mid-funnel. Sequential retargeting that escalated proof and urgency across 7, 14, and 30-day windows. Revenue tripled within 3 months. By month 12 they were at $3M/month, 60x their starting point, with the margin profile that made it worth scaling.
This garden brand was already profitable at $100K/month: strong organic search, solid reviews, genuine product-market fit. But their Meta account was a single broad prospecting campaign and a basic retargeting ad set. No testing framework, no creative differentiation, no mid-funnel content for buyers who needed longer to decide.
Garden and outdoor living has a distinctive buyer psychology: seasonal intent spikes, strong aspiration-driven creative triggers, and high tolerance for educational content. We built a creative strategy around that. Seasonal angle advertising, before/after lifestyle content, product-specific educational videos for higher-AOV SKUs, and UGC testimonial sequences for the retargeting window. Account restructure took two weeks. We were testing new creative in week three. By the end of month three, the brand was at $250K/month with a lower cost per new customer than when they arrived.
The average performance agency is optimised for volume: low-ticket products with simple funnels and easy attribution. When you sell a $400 outdoor chair, a $620 sofa, or a $180 garden planter, everything about the buying journey is fundamentally different.
Your customers spend days researching. They visit multiple times before converting. They compare, read reviews, ask questions. Running ads the same way you'd run ads for a $29 impulse buy does not work. And yet that's what most agencies do, because that's the only playbook they know.
High-consideration buyers are not moved by countdown timers and shock discounts. They're moved by credibility, specificity, and conviction. Generic creative kills trust before it has the chance to build any.
When your average order value is high, your best customers are worth 3 to 5x their first purchase. Agencies chasing cheap clicks miss this entirely, and your cost to acquire a customer never actually improves.
Outdoor furniture buyers think very differently from indoor living buyers. The triggers, objections, and trust signals are entirely distinct. A generic agency does not understand either category deeply enough to make a real difference.
CTR, CPC, impressions: the metrics agencies love to report are rarely the ones that tell you whether your business is growing. You deserve visibility into revenue, margin, and payback period. Not vanity numbers.
We work with a deliberately narrow set of categories. Deep expertise in a few verticals consistently outperforms surface-level knowledge spread across fifty.
If your average order value sits above $150 and you're selling into one of these categories, we were built for you. Below that threshold, the economics of premium Meta acquisition do not stack up in our model, and we'd rather be honest about that upfront than take your budget and underdeliver.
The brands we grow share a few traits: genuine product quality, a real brand story, and customers who care about more than just price. That's the foundation every campaign we run is built on.
What we bring is deep familiarity with how buyers in each of these categories research, consider, and decide, and how to reach them on Meta in a way that earns attention rather than simply interrupting it.
High-consideration, high-AOV purchases where craftsmanship storytelling consistently outperforms discount-led approaches.
Seasonal intent spikes, strong aspiration triggers, and buyers who respond well to before/after and educational content.
Candles, textiles, ceramics, art. Aspirational purchases driven by aesthetic identity. Meta's visual format is the natural fit.
High-AOV, long consideration cycles, and enormous upside when attribution and creative are properly calibrated.
Weighted blankets, sauna products, recovery gear. Health-conscious buyers with clear psychographic signals on Meta.
Most agencies bill for deliverables: ads made, reports sent, meetings attended. We build acquisition infrastructure that compounds month over month.
We start by understanding who actually buys from you, why they buy, and what objections kill the sale. Every campaign we run is built on this foundation, not assumptions. We review your best customers, your reviews, your return reasons, and all existing creative before touching a single ad.
Creative is the most leveraged variable in Meta performance. We build a creative strategy specific to your category, produce high-performing assets across formats (static, video, UGC, catalogue), and test with enough discipline to know what works and genuinely understand why.
High-AOV brands need more than a retargeting campaign and a broad prospecting test. We build structured acquisition funnels: prospecting, mid-funnel engagement, and retention, calibrated to your buyer's consideration window and your margin profile.
You'll always know your blended ROAS, new customer acquisition cost, payback period, and contribution margin. Monthly strategy reviews, weekly check-ins during active testing, and direct Slack access to the actual strategist running your account.
That's not a sales line. It's how we protect performance for the brands we do work with. Category focus means our team has seen the problems you're facing dozens of times before. We know where outdoor furniture brands leak budget on Meta. We know why garden brands struggle with prospecting creative. We know the attribution traps that inflate ROAS without improving actual revenue.
We're a lean team of specialists. The strategist who talks to you in discovery is the strategist who runs your account every day.
Every brand we take on teaches us something that makes us better for the next one in the same space. That compounds fast.
No account coordinators. No offshore execution layers. The most experienced people make the daily decisions on your spend.
High-AOV buyers are turned off by ads that scream at them. Our creative earns attention through specificity and genuine credibility.
Rolling monthly arrangements. We keep clients because of results, not paperwork. Most clients have been with us over 18 months.
"The outdoor and indoor living spaces reward brands that earn trust before asking for a transaction. Our job is to build that trust at scale, and make sure the economics work when we do.", Founding Team
Currently accepting
Simple process, no limbo. Here's exactly what happens after you submit.
Fill in the form above. We need your URL, spend level, and category so we can review your account before we speak. We do not take cold calls, as that wastes your time and ours.
We'll confirm whether we're a strong fit within one business day before scheduling anything.
Takes under 2 minutesIf we think we can help, we do a genuine review of your Meta account: creative performance, audience structure, funnel gaps, attribution integrity. We bring specific findings to the call, not a generic pitch deck.
Done by us, before the callA 45-minute call with a senior strategist. We walk through what we found, share our honest read on your account, and discuss what a realistic engagement looks like. If it's not the right fit on either side, we'll tell you directly.
45 mins, no fluffIf we're aligned, a simple proposal follows within 48 hours. Onboarding is thorough but fast. Most brands are live within two weeks of signing, and we time kickoffs to your calendar, not ours.
Live within 2 weeksSubmit the form and we'll review your account. No automated emails, no sales sequences. Just a direct, honest conversation about whether we're the right partner for where your brand is going.
⊕ Get Your Free AuditLimited spots: we cap intake to maintain account quality across all clients.